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Why is E-Commerce so important and how can it help your business?

29 January 2016 by Business 347990 Views
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Whether a mom and pop store or a mega franchise, all companies can benefit from an e-commerce solution. E-Commerce is a multi-faceted platform that can be used to sell digital products, make appointments, or provide intangible benefits. All of these qualities make e-commerce a flexible solution for all kinds of businesses.

E-Commerce and HMMS

Now that you’ve gotten a better understanding of how your services can utilize e-commerce, the question is, how can Hospitality Management and Marketing Solutions (HMMS) help boost your business using an eCommerce platform and what steps we will take to get you earning money?

First and foremost, eCommerce Influences Purchasing Decisions:

When customers are deciding on a purchasing an item (especially if they are looking for the best priced item), the first place they search is the internet. Your website is the life line of your business, the place where customers can see your merchandise and see all the reasons why it is the right product for them. A well-designed eCommerce platform from HMMS can influence purchase decisions by showcasing your product in the best possible light, strategically guiding the consumer to make that purchase.

E-Commerce Taps into Social Media:

Let’s face it, social media runs the 21st century. Everybody is using social media, especially Facebook, Pinterest, Snapchat, Instagram and Twitter. Whether chatting or researching potential purchases, smart businesses need engaging social media content that can raise their company ranking on search engines and encourage traffic and sales. Having a well thought out Sales approach forges connections with buyers; offers, competitions and other shareable information that are used to grab attention and generate quality lead conversions that will be redirected to your eCommerce store.

E-Commerce Is Convenient

People lead busy lives so whether your customer as just completed an 8-hour work day, or starting their day at the crack of dawn before the kids get up, they LOVE online shopping for its convenience. Shopping at a traditional store means a huge chunk out of the consumer’s day will be used for conveniences that can be found at the click of a button. Having the ability to sell online means you can fit into your customer's busy lives, offering the products they want, when they want them and where they want it.

E-Commerce Can Broaden Your Brand

online shopping can be used in ways a traditional bricks and mortar store couldn't. This virtual access offers intangible products, provides ease of web search, and gives customers the ability to order a product to their exact specifications. It broadens your range of products for sale, and provides more customers and expands your sales.

E-Commerce Offers a Personalized Experience

E-Commerce can be used to forge a more personal connection with customers. For example, an eCommerce site could include personal recommendations, order tracking, quick customer service, or personalized rewards, allowing your business to offer the same kind of personal service online that you would offer face to face or better. Consumers can feel a close sense of ownership by communicating directly to you, the seller, through online contact forms or customer support lines. This is also an opportunity to assure that your customer is happy and to up-sell your product.